Stand out from the crowd

Business expert Carl Reader explains how to stand out and maintain your competitive edge in the modern business world.

There’s a viral image I’ve seen recently that proclaims you can have something cheap, you can have something done fast and you can have it done well – but you can’t have all three.
Quite frankly, that’s rubbish. If anyone believes that, they haven’t got a clue about today’s modern world. Just look at Google. It’s not just
cheap, it’s free of charge. It’s not just fast, it’s pretty much instant. And no one can dispute it does its job incredibly well.

EXPECTATIONS

Things are changing in the business world and as business owners we need to understand what our customers desire nowadays. Expectations have
moved on a long way. It’s phenomenal to compare what consumers want today with what they expected 10 years ago.

We’ve got enough stuff. It’s not about that anymore; customers now seek something different. Carl Reader explores exactly what businesses can do in Making Money magazine. Read the full article here.

How can a business stand out?

The future depends on what you do today.

Your business needs to focus on at least one of the key areas Carl mentions in the article to raise it above its competition. These methodologies can be applied to any business. We’re all in crowded marketplaces and if we’re just a ‘me too’ business, no one will have any reason to come to us over anybody else. Just having a website isn’t enough for people to come and find your business. You need to make sure your business stands out in some way and that you shout about whatever it is that you do differently.

Find out more in Carl’s article, published in the December edition of Making Money magazine.

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